Nike Aura—(04);
(24’).
Web Prototyping & Motion
‘Nike Aura’ is a Prototyping and Motion exploration for a hypothesis I had on nike’s photography.
Alignment Break.
Problem;
If ‘Nike’ were to make a photography portfolio, how will it be? Those are the questions I asked myself. I wanted to explore the idea of a photography portfolio for Nike, and how it would look like if they were to make one. I wanted to see how I could use their brand identity to create a bespoke experience.
Role;
I decided on taking the unconventional route to the motion design and prototyping of this website. Featuring a dynamic navigation machanism, an aggressive parallax deeply inspired by ‘Legend Studio’ by Aristide Benoist. Altogether yeilding to a lovely project and a wonderful learning experience.
Framed Shots;
A rather lovely collection containing and exploring my best shots for the project. It’s basically a display of the parts I could very often look back on and say,
“Well that’s fire”
Intro Animation
Transition Section
Hover Effect
Next Case Transition
Motion Design
For this website, unconventional techniques were used. All in order to give it a unique—bespoke look and feel. Something to make a statement, as nike already does with their apparel.
Coming Up.
Nike Aura
(04)
Web Prototyping & Motion
‘Nike Aura’ is a Prototyping and Motion exploration for a hypothesis I had on nike’s photography.
Up Next
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